Doordarshan's code states that any advertisement that endangers the safety of children or creates in them an interest in unhealthy practices shall not be shown.
Children are fascinated by TV advertisements. Long repetitive exposure causes familiarity. They are in this respect perfectly tied to early learning process. The affluent child might feel convinced that only his or her class of Indians really counts.
Advertisements put together a series of rapidly changing exciting, visuals to highlight a product. With all these advertisements, children are influenced to buy the things they see, especially if they are under the age of Children in every strata of the society are walking around with images of beautiful homes, gadgets that make life comfortable, fun foods and fancy clothes in their minds.
It colors their conversation and play as they speak to one another using slogans, jingles etc. For child viewer, TV advertising holds three types of appeal.
With such evidence it is reasonable to understand why some many governmental bodies all over the world have enacted regulations to prevent this. TV advertising has entered into daily life- of children.
They react to these glamorous, fast paced visuals on TV with their exciting music and their determined sales pitch.
For child viewer, TV advertising holds three types of appeal. Thus, of all the age groups, advertising especially of television has profound impact on children. Others advertisements are even more aggressive and depict loud, action packed music and show children playing with some toy with the hopes of the children watching it with the intended purpose that the child begins nagging their parents to purchase the good or service for them Kurnit, Responsible marketing to children in the U.
Sixty five percent of children in the 8 to 15 years of age group felt they needed the products they saw on TV. Children in India, are being exposed to what might be termed an unreal reality.
Almost every advertisement that appears on TV contributes to their vocabulary. TV advertisements get repeated with such regularity that children learn them.
They become a pressure group on parents and parents often succumb to children's demands. Children started speaking to one another on a 'lingo' dotted with words, phrases and expressions from TV advertisements.
For the TV advertiser, children are a very attractive target group to be cultivated.
When they turn into buyers they are already oriented towards buying certain brands and kinds of products. Only older children understand the advertisements intention to well. Many items liked by children were introduced in Indian families through TV advertisements.
When these urges remain unfulfilled, such children may grow up with lots of resentment against their parents and the existing social set up. They react to these glamorous, fast paced visuals on TV with their exciting music and their determined sales pitch. Also parents can set a limit on how much their child can watch TV.
Children and the Media/Advertising Essay - It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to.
CHILDREN AND ADVERTISING. According to the article TV Advertising and its effect on children (Shellaberger, ), “Advertising to children has long been a very successful way to build a solid consumer base that will win the minds of children in order to secure a lifetime of consumer purchasing”.
For advertising to children to be advantageous, advertisers must recognize a child’s buying behavior and purchasing power. Advertising to children is defined as using various advertising mediums to promote toys, food, music, films, and clothing to young consumers.
Marketers refer to these young consumers as Generation Y. With advertising comes social and ethical responsibilities, this is especially important when advertising to children of all ages. Although a child’s age cannot be defined universally, The United Nations Educational, Scientific and Cultural Organization states early childhood is zero to eight years old.
Advertising to Children Dawn Korsick BUS Garlyn Lewis October 10, Advertising plays an important role in business and in society.
With advertising comes social and ethical responsibilities, this is especially important when advertising to children of all ages. Children and the Media/Advertising Essay - It has been noted that the media and advertising industries have targeted the children in the process of selling products and services.
Children are in the age range that is most influenced and are most desired for companies to sell products to.Advertising to children essay